Research Methodology of Quantitative Research

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Research Methodology of Quantitative Research

Research Philosophy –The Research Philosophy is confidential about the procedure in which the information or data about occurrence should be analysed, stored, and already used. In western tradition the two major philosophies were discovered- positivists also known for sometimes scientific, and anti-positivist.


The epistemology as opposite to doxology circles the various philosophies of the research approach. stored, and already used. This process transforms the things believed into the thing known: docs to episteme. Although so many viewers of social media coexist in the stream of information systems like theories were mainly not introduced in the consistent work frame which was based on the philosophical foundations. This introduced a dimension of the World and other considerations. This elaborate a framework where the many archetypal theory applied to social media could be compared. Here, the research of social media will become a really very successful topic in recent years (Tobi, and Kampen, 2018). As all know that the Covid-19 hit the world very badly in 2019 and it is continuing its rampage, by the help of social media everyone is able to gather information regarding their areas as well as they are able to get the information not only their city even other states or all over the world. Also, internet roles in the education sector as well.


The Research philosophy is objective hence, the researcher is also positivist in nature.  During this pandemic, the internet developing the country. The authors claimed that the pupils in the North-Eastern part of Africa were struggles to access the internet. A justification regarding the accessibility of the internet has been provided by claiming that a few of the children below 15 years of age have access to the internet in developing countries is compared to already developed countries. With this, all of us should start trusting on the student’s academic achievements were not impacted negatively. But somewhere, students’ academic performance was not improved when they were handed on mobiles and laptops. The students spend less time on social media platforms for academic purposes.

As technology is advancing, the way of people uses to read changes as well. Also, the internet and social media use to change people’s daily habits. The different features of web-based media have essentially an effect on every individual’s life (Tobi, and Kampen, 2018). Also, effect their culture, finances, politics as well. Social media has no stranger to backlash and also there is evidence of social networking sites to influence show on academic student in educational institutions just because of increase in social interaction. But, it was easy for the government to improve the awareness amongst people on Covid-19 which helps the world to go back to their normal times. Although the Covid-19 impacts each and every field from students education to the biggest organization.

Research strategy

A research strategy is an action plan move that guides the words and behavior, allows one to regularly as well as on budget clinical commissioning groups in order to make it successful and comprehensive analysis. This helps to maintain concentration, reduce conflict, improve productivity, and, more significantly, conserve energy and time. The Research Strategy is the meat and potatoes of one’s proposal, outlining the reasoning behind research as well as the tests one’ll do to meet objectives.

Type of research strategy

Quantitative research design


The research has opted Quantitative approach to make the research successful and bring desired outcome. Owing to sophisticated social communication technologies and public awareness channels, analysts are now able to collect information from social media, internet, websites, articles and journals about specific issues, issues or maybe even a specific public community. Thousands of individuals are utilizing networks in social networks. For any company, this is an excellent chance to achieve a wide group of individuals engaged in goods or services.

A great benefit of online is its capacity to attract vast audiences. It paves the way for company to identify additional paths for products. It is a pretty good business advantage of digital media’s capacity to provide organic material for free. This gives firm several opportunity to link to useful prospects free of charge. This is one of the grounds that corporations choose to use these networks (social media).

The capacity to grow identity of product is social media marketing. Company introduce people to product whenever interact with prospective leads. The option to upload organic material free of charge enables to create brand familiarity among the market frequently.

The capacity to measure effectiveness is social media marketing. One would like to understand how it works anytime executing a commercialization effort. Social media networks make it much easier to evaluate the success of your campaign.

Social networking enables one to provide access to uninterrupted consumers’ thoughts and views, which quantitative analysts normally ought to gather via polls or focus group discussions. This provides researchers with an enormous amount of data that they can analyze in their own language.

Survey: A sample of 150 replies has been sent which consist 56% of female. The number of people between the ages of 14 and 15and it constituted 78% of them. The remaining 22% is aged 16, 17, 18 and 19. The number of those surveyed were of 9th class and 11th class, 83% of those surveyed.  45% of participants opted for its lowest; Snap Chat has been the least utilized website. Other sites have been far more utilized Integra 37 percent. Twitter and YouTube, as seen in the Liker Scale ratings used for the survey, were two out of four. They also got asked if they would research using social media or not or how they’ll study using social media. The Internet is used to survey by 82 percent of those surveyed. Some participants specifically mentioned that their mathematical research uses social media networks because they can equate Google. Many of them are using social media in a constructive manner, helping them to improve the situation.

Interview: The interviewees too were required to describe the number of overtimes they invest a day on social media and researching. 40% devote 2-4 hours researching a day and 36% average a same number of social media each day. It is apparent that whilst participants are not studying much more social media and the general averages are very high for the rest. The interviewees were required to describe their total range in education. 51% of those surveyed were within the category of 80%-90%, 30% were within the category of 70%-100% and 8% within a 50%-60% range, leaving 15% of the range of grading at 65% or lower. 43 per cent used Facebook and 28 per cent using google.


Correlation: It measures relationship in flanked by two variables with no research calculating whichever of them.


Casual comparative: It measures relationship between independent and dependent variable after taking actions that has already occurred.

True experiment:  Here the variables are randomly assigned for the tests or taking treatments for the experimental groups.

Quasi experiments: It measures cause and effect relationship between independent and dependent variables.

Research Design

Quantitative method: Quantitative method involves numerical analysis, objective measurement of data, and statistical analysis of data. The data under this method is collected through surveys, polls, questionnaires. The data is observed thoroughly to point out important instances. Under this method, the computational method is applied to makes changes in the data, if required. The quantitative method only entertains data which can be measured and analyzed in quantitative terms. This method does not involve information except in terms of numbers, figures, and logic.

Data collection

  • Interviews: With respect to the author Tobi, and Kampen, (2018), The research relied on interviews to a large extent, because interviews allowed the research team to extract information from the subject (population) on the chosen topic. The team contacted around 250 individuals (subjects or population) for an interview, established a connection with them, and finally elicited their response on the matter. In-person interviews proved better than (Tobi, and Kampen, 2018).
  • Questionnaires: With respect to the author Tobi, and Kampen, (2018), the team launched two questionnaires, each containing 20 questions which pertained to the topic. Subjects filled out both questionnaires with interest and proffered invaluable insights on the matter through their response to questionnaires. Questionnaires proved effective as they reflected flexibility in the response and convenience which any other method could not. It is also true of questionnaires that they limit the response of the target population, as they do not get to explain in detail why they perceive a certain thing in a certain way (Tobi, and Kampen, 2018).
  • Surveys: Focused groups and panel surveys are two kinds of survey techniques which the research team applied. Surveys present an opportunity for subjects to open up on the matter and to describe what they really think. The actual perceptions which people have long been carrying on a particular topic come out through surveys. Both focused groups and panel surveys kept subjects engaged and interested throughout the research process.
  • Objective observation: The quantity of existing data is enormous, which suggests that a lot has already been researched by estimable researchers. Objective observation of that data gives invaluable insights on the matter. Also, data which is not observable in objective terms is not even considered under the Quantitative research method.

Data analysis

The data which can be presented in numerical terms are excluded from the research process. A large quantity of data was first collected from a diversity of sources. The research team applied the verification and validation process (Burns, and Groove, 2014). Elements of data which were not empirical were removed forthwith, as they might have counteracted the efficacy of the research outcome. This method has by far proved coherent, as it deals with numerical units of data, which are mostly demonstrable and explainable. Below are the chief characteristics of this research method:

  • It involves sample sizes that are representative of the population which has aided the research process.
  • For completing the research two side test-vs One side test will be conducted.
  • Chances are the research study can be reused many times and still not get vitiated.
  • Exhaustive analysis of each and every element of the data beforehand.
  • Research instruments are first structured and then used to obtain data from more than one source.

Measure of tendency: Mean method is used as it is eaiser to calculate and bring outcome between the variables.

Ethical issues

Ethical issues are the issues that are faced by the researcher in completing the research according to the rules and expectations. Few rules and regulations are made before the research has started. At times these rules and regulations act as a barrier in making the research report complete within the time limit. These rules and regulations may be written or unwritten but plays an impact on behavior and expectations of our own. A few of the ethical issues are described below:

Honesty: As the research is quantitative, the data that is collected from online surveys, questionnaire or through online pools. This data collected after putting a lot of effort that is important for making the research complete. The researchers are honest in order to collect the data from these sources and must provide the data to share with other people. At times it is difficult to maintain honesty in the research by the employees (Anderson, and McNair, 2018).

Objective:The research holds some objective through which the data is collected. The objective must be clear and understandable. The data is collected for the justification of the topic. The objective must also match with the collected data that is towards the impact of social media in various developing countries. While collecting the data, at times, the researcher lost with attaining objective and the direction for research changes.

Confidentiality: For the data, confidentiality must be maintained in the research. Hence, ethical issues arise when the data and the crucial information are shared with others. Thus, the topic is related to the impact of social media in various developing countries and the details of the users shared at different platforms. The researcher maintains confidentiality in terms of keeping data and other crucial information.

Human subject’s protection: Th research involves human resources who are working at different roles in making the research project complete. The ethical consideration arises when the human resources get hurt or misused at the platform of providing opportunities. The benefits must be provided to both the participative partner and another human resource.  Violation of human rights, right to privacy, and autonomy can be done in conducting research. This must be taken care of while working over the research at different levels.

Providing background information: Before starting the research, it is important to know about the background of the topic. Without full and detailed information, many mistakes can be done and wastage of resources can be implemented. Thus, the partners must also know about what they have to do along with the reason they are conducting these activities (Royakkers, et. al., 2018).

Interest and conflicts: The partners that are involved in completing the research objective must hold genuine interest and consent along with self-willingness to work. No person can be forced to be part to carry out research just to take their benefit.


Anderson, E. and McNair, L., 2018. Ethical issues in research involving participants with opioid use disorder. Therapeutic Innovation & regulatory science52(3), pp.280-284.

Burns, E. and Groove, W., 2014. Research method. Ergonomics32(3), pp.237-248.

Royakkers, L., Timmer, J., Kool, L. and van Est, R., 2018. Societal and ethical issues of digitization. Ethics and Information Technology20(2), pp.127-142.

Tobi, H. and Kampen, J.K., 2018. Research design: the methodology for interdisciplinary research framework. Quality & quantity52(3), pp.1209-1225.

Young, J.C., Rose, D.C., Mumby, H.S., Benitez‐Capistros, F., Derrick, C.J., Finch, T., Garcia, C., Home, C., Marwaha, E., Morgans, C. and Parkinson, S., 2018. A methodological guide to using and reporting on interviews in conservation science research. Methods in Ecology and Evolution9(1), pp.10-19.



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